Developing a mobile application requires a lot of though decisions. Graphics, functionalities, software architecture – they’re all very important and can drive your app idea to success or cause a failure. However, one of the most important decisions during the app development process is the choice of platform. How to do it wisely? Check our guidelines.
DON’T LOOK FOR THE BEST PLATFORM
Let’s assume that you don’t want to build a version of your app for all mobile platforms available. After all, there are a lot of app stores available such as Google Play, Apple App Store, Windows Store, Amazon Appstore and BlackBerry World to name just a few. Which one should you choose first or which operating system is the best if you want to publish your app in only one of them?
Unfortunatelly, there is no clear answer for this question. It all depends on what your goals are. But the good news is, knowing some platforms’ important features will allow you to chose the one which is the best for your needs.
GET TO KNOW YOUR TARGET AUDIENCE
The first thing you should analyze is your target audience. It may seem irrelevant when it comes to platform choice, but in fact it is just opposite – your potential users determine which platform you should choose.
Take geography for example. In some countries people tend to use iOS, in others – Android (check our ebook to know which platform dominates in which countries). Also demographic and behavioral features are very important as they show clearly for whom you build your app and how to monetize it.
CHECK DEVELOPMENT CHARACTERISTICS
Mobile platforms differ a lot in terms of app development process so if you want to be sure which is best for you, pay great attention to their specific languages, methods and requirements.
Ask your developer how much time and money it will take to create specific features for each platform. The general speed and cost for both most common platforms are similar but the final budget depends greatly on what kind of functionalities you want to include in your app.
LEARN HOW TO PUBLISH YOUR APP AND MAKE MONEY ON IT
Publishing an app is not just clicking “publish” button. To have your app in each app store, you have to go through a review process and meet all the requirements. This process is not free either – and the payment methods and costs differ greatly from one platform to another.
Also the way in which you will make money on your app idea depends on mobile platform to some extent. There are no clear guidelines which revenue model you should use in Android or iOS for example, but you have to remember that Apple are willing to pay for purchasing an app while Android users are accustomed to free apps. That’s a big difference and you should consider it while preparing your monetization strategy.
READ AN EXPERT E-BOOK THAT WILL HELP YOU TO MAKE A MOBILE PLATFORM DECISION
Do you want to learn more about the characteristics of Android and iOS platforms? Our expert ebook will provide you with 10 excellent tips, ranging from mobile market share and target audience detailed analysis to precise data of app publication speed and cost. Download it here and take advantage of our professional advice.