Native or Hybrid Apps – Go for User Experience

There is no doubt UX is extremely important part of mobile app development. After all, 79% of consumers will retry a mobile app only once or twice if it fails. And a great number of disappointed users will tell others about their poor experience, either personally (31%) or by leaving a low rating in app stores (26%). Terrifying, isn’t it?
So what can be done to prevent your users from disappointment?
The first step is to choose an approach to developing your app: either Native or Hybrid. Both have their pros and cons. But which one is better for creating seamless UX? Let’s check out.

What are Native and Hybrid apps?

Native apps are the mobile applications we all know from app stores. They are developed specifically for a mobile operating system (OS) such as iOS, Android, or Windows Phone. Each OS have its specific languages and technologies which enable to obtain certain features and functionalities. That’s why coding in the OS’ Native languages ensures that all the app’s features works smoothly and are easily understandable for users.

Hybrid apps combine features of Native and Web applications, meaning that the main part of the software is written in Web languages, such as HTML5 while some parts can also be written in Native languages. This means that Hybrid apps tend to be flexible and easy to update as they are not focused on certain OS but work through Web technologies.

How the approaches differ?

There are many differences between Native and Hybrid apps because of the various technologies used. Some of them include:

  • User Experience
  • Quality of UI and graphics design
  • Flexibility
  • Accessibility
  • Costs
  • Access to device-specific features

Decide with UX in mind

As the statistics show, the most important difference is User Experience provided by Native and Hybrid technologies.

Native apps have access to multiple features specific for certain OS, such as browsing the web, managing the calendar or ability to make phone calls. That’s why thanks to Native languages, users get seamless and fast performance, without lags or bugs. Such apps also “feel right”, which means that the in-app interaction has a look and feel consistent.

Hybrid apps are based on Web technologies so they lack the guidelines specific for a certain OS. At first, it seems to make them more flexible – after all, you don’t have to follow any rules and are able to design them just the way you want. But after second thought, cons became visible – most users are accustomed to buttons and tabs in places specific for a certain OS and get frustrated if they are made to learn a new interface. Hybrid technologies are also unable, for now, to provide developers with an access to all device-specific features and APIs. And even if you include some parts of Native code in your Hybrid app, it often causes lags and may work slower than Native solutions.

All in all, if you want to provide your users with the best UX possible, Native app approach will be a better choice. You just won’t risk lags connected with switching from one language to another and your app will be able to have access to all device’s functionalities.

Other important differences

The differences between Native and Hybrid apps don’t end here. If you are interested in a detailed comparison of Native and Hybrid apps and want to get to know all aspects of both approaches, our expert ebook is a perfect solution for you!

You will find here the most important advantages of Native and Hybrid apps together with developers’ guidelines and a lot of interesting examples. Thanks to this ebook you will make up your mind on which approach to choose, basing on expert knowledge, not guesses and assumptions.


Katarzyna Lorenc
Marketing Specialist

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