21 Oct 2016, Katarzyna Lorenc 21 Oct 2016, Katarzyna Lorenc Project Management Platform Wars: Android vs iOS 48 views The mobile world is generally divided between two leading platforms. Apple fans sing praises of iOS, pointing out that this system allows smooth user experience and great graphics as well as excellent security. Android users, on the other hand, emphasize a vast number of applications available to them and the wide range of smartphones on which Android system operates. Which operating system is better though? The answer is: it depends for whom. Let’s take a look at their users. GEOGRAPHY According to many research, users of Android and iOS differ widely. One of the most important factor here is their place of residence. Although Android devices dominate the market with 82,8% share in 2015, in countries such as the USA, the UK, Canada or Australia iOS pose a significant danger to this domination. In comparison, most of Asian and Latin American countries are under control of Android system. It is also common among Europeans, especially those from Central and Eastern part of the continent. This means that the success of every app may depends not only on its functionalities but also on the location in which it operates. DEMOGRAPHY The next important thing when it comes to platforms’ target audiences is demographic. Comparing to Android, iOS users tend to be better educated, have higher income and spending capacity. It is no wonder, judging from Apple’s brand image and marketing strategy. They are also considered younger although it must be noticed that in many countries Android dominates the smartphones of Millenial generation. Knowing these characteristics, one can base their app monetization strategy on the comparison between their and Apple or Android’s target audience. BEHAVIOR Apart from basic geographic and demographic data, it is also good to compare habits and behaviors of platform target groups. Android users generally download more apps. They like to change them often in search for a favourite one and don’t hesitate to delete ones they no longer use. Apple fans are more loyal. They tend to keep to a chosen app and spend more time using it. They are also more willing to pay for a mobile application as well as spend money for in-app purchases. Remember though that what is general rule may not apply to the target users of specific niche as some kind of apps can determine users behaviour. DOWNLOAD THE FREE E-BOOK TO ANSWER YOUR PLATFORM QUESTIONS What are other differences between the two platforms? Which system should you choose if you want to develop your own mobile app? For these and other questions, you can find the answer in a new expert e-book, prepared by Ready4S, one of Polish leading mobile app developers. Download the e-book for free here. Subscribe to our newsletter and join +600 mobile geeks who receive best mobile-first news every week sign up Katarzyna Lorenc Marketing Specialist you might also like 11 May 2017, Katarzyna Lorenc Project Management Hiring a dedicated app developer: pros and cons Project Management 11 May 2017, Katarzyna Lorenc Hiring a dedicated app developer: pros and cons Check what is the most effective way to hire a reliable IT specialists for your short-term in-house project. 26 Sep 2016, Michał Kowalski Tips & Tricks Why is a mobile app the best solution for your online store? Tips & Tricks 26 Sep 2016, Michał Kowalski Why is a mobile app the best solution for your online store? The growing consumer adoption of smartphones prompts retailers to provide visitors with mobile shopping options. If you're running a traditional or an online store, here are 5 good reasons why you should consider participating in the exploding m-commerce market. 28 Jul 2016, Mateusz Stanuszek Tips & Tricks 5 design elements that will improve your mobile app navigation Tips & Tricks 28 Jul 2016, Mateusz Stanuszek 5 design elements that will improve your mobile app navigation One of the most important things you should remember when designing a mobile app is to make it functional and intuitive. Here are 5 essential elements that will help you improve your mobile app navigation and build smooth UX.