Platform Wars: Android vs iOS

The mobile world is generally divided between two leading platforms. Apple fans sing praises of iOS, pointing out that this system allows smooth user experience and great graphics as well as excellent security. Android users, on the other hand, emphasize a vast number of applications available to them and the wide range of smartphones on which Android system operates. Which operating system is better though? The answer is: it depends for whom. Let’s take a look at their users.


According to many research, users of Android and iOS differ widely. One of the most important factor here is their place of residence. Although Android devices dominate the market with 82,8% share in 2015, in countries such as the USA, the UK, Canada or Australia iOS pose a significant danger to this domination. In comparison, most of Asian and Latin American countries are under control of Android system. It is also common among Europeans, especially those from Central and Eastern part of the continent. This means that the success of every app may depends not only on its functionalities but also on the location in which it operates.


The next important thing when it comes to platforms’ target audiences is demographic. Comparing to Android, iOS users tend to be better educated, have higher income and spending capacity. It is no wonder, judging from Apple’s brand image and marketing strategy. They are also considered younger although it must be noticed that in many countries Android dominates the smartphones of Millenial generation. Knowing these characteristics, one can base their app monetization strategy on the comparison between their and Apple or Android’s target audience.


Apart from basic geographic and demographic data, it is also good to compare habits and behaviors of platform target groups. Android users generally download more apps. They like to change them often in search for a favourite one and don’t hesitate to delete ones they no longer use. Apple fans are more loyal. They tend to keep to a chosen app and spend more time using it. They are also more willing to pay for a mobile application as well as spend money for in-app purchases. Remember though that what is general rule may not apply to the target users of specific niche as some kind of apps can determine users behaviour.



What are other differences between the two platforms? Which system should you choose if you want to develop your own mobile app? For these and other questions, you can find the answer in a new expert e-book, prepared by Ready4S, one of Polish leading mobile app developers. Download the e-book for free here.

Katarzyna Lorenc
Marketing Specialist

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