5 reasons why you need both a mobile website and a mobile app

Research shows that users prefer mobile apps to mobile websites. So if you’ve been considering to extend your mobile presence with an app, this is the right moment to invest in this type of product.

Still, developing both a mobile website and app for your business may seem a little too costly and many people can wonder whether it is necessary. Here are 5 good reasons why you need a mobile app even if you’ve already got a mobile website.

1. YOU CAN REACH CUSTOMERS AT ALL TIMES

Email has always been a favorite tool for marketing communication. But businesses used it to such a degree that the medium simply lost its power. If your email newsletter has low open and click rates, a mobile app can help you out.

The secret lies with mobile app notifications. There are two kinds of such notifications – push and in-app. Both offer new opportunities for communicating with your audience in a more subtle manner.

These notification types have amazingly high click-through rates. That’s why businesses choose to develop apps – when planning and executing a notification campaign, they can count on a higher ROI.

2. APPS OFFER NEW BRANDING EXPERIENCE

A mobile app provides a distinct branding experience from the company website. You can experiment with different branding styles to check how your target audience reacts to these changes and possibly reinvent your brand.

Some companies use this type of mobile presence to transition into new brand styles. It’s a good idea to offer personalization options to users, help them to customize the interface with efficiency in mind and consequently – improve their experience.

3. BETTER PERSONALIZATION

Talking about personalization, mobile apps are just great when considered as a channel of communication that is perfectly tailored to users thanks to data such as location, usage behavior, interests and much more. Personalization is what adds something extra special to any brand experience. And mobile apps can easily deliver that type of personalized interface and functionalities.

Users can choose their preferences and apps can closely track user engagement, offering custom recommendations and updates. The geolocation feature itself has incredible potential in bringing users information that reflects their current surroundings. In fact, it is this simple: personalization is key to boosting the conversion rate of apps.

4. YOU CAN MAKE THE MOST OUT OF MOBILE DEVICES FEATURES

Mobile apps give brands access to various features of a mobile device. Just think about such functionalities as the contact list, GPS, camera, or phone calls. When used within the app, these features can easily take user experience from common to extraordinary – and super engaging!

What’s more, many mobile features decrease the effort involved in various marketing tasks. For instance, users take instant photos which are then used by the app in filling out forms.

5. APPS ARE FASTER THAN WEBSITES

A well-designed mobile app can quickly perform actions that take ages on mobile websites. Don’t forget that apps store their data locally on mobile devices and websites use web servers – that’s where the difference in data retrieval time comes from.

Apps can also store users’ preferences to help them be even more productive when using the app. As you can imagine, the swift working of a mobile app does wonders to the overall user experience.
 
 
Are you convinced that your business needs a mobile app even if you’ve already got a mobile website in place? Fill in this form to get a free quote for your app idea.
 

Katarzyna Lorenc
Marketing Specialist

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