5 reasons why you need a mobile app even if you already have a mobile website

Research shows that users prefer mobile apps to mobile websites. So if you’ve been considering to extend your mobile presence with an app, this is the right moment to invest in this type of product.

Still, developing both a mobile website and app for your business may seem a little too costly and many people can wonder whether it is necessary. Here are 5 good reasons why you need a mobile app even if you’ve already got a mobile website.


Email has always been a favorite tool for marketing communication. But businesses used it to such a degree that the medium simply lost its power. If your email newsletter has low open and click rates, a mobile app can help you out.

The secret lies with mobile app notifications. There are two kinds of such notifications – push and in-app. Both offer new opportunities for communicating with your audience in a more subtle manner.

These notification types have amazingly high click-through rates. That’s why businesses choose to develop apps – when planning and executing a notification campaign, they can count on a higher ROI.


A mobile app provides a distinct branding experience from the company website. You can experiment with different branding styles to check how your target audience reacts to these changes and possibly reinvent your brand.

Some companies use this type of mobile presence to transition into new brand styles. It’s a good idea to offer personalization options to users, help them to customize the interface with efficiency in mind and consequently – improve their experience.


Talking about personalization, mobile apps are just great when considered as a channel of communication that is perfectly tailored to users thanks to data such as location, usage behavior, interests and much more. Personalization is what adds something extra special to any brand experience. And mobile apps can easily deliver that type of personalized interface and functionalities.

Users can choose their preferences and apps can closely track user engagement, offering custom recommendations and updates. The geolocation feature itself has incredible potential in bringing users information that reflects their current surroundings. In fact, it is this simple: personalization is key to boosting the conversion rate of apps.


Mobile apps give brands access to various features of a mobile device. Just think about such functionalities as the contact list, GPS, camera, or phone calls. When used within the app, these features can easily take user experience from common to extraordinary – and super engaging!

What’s more, many mobile features decrease the effort involved in various marketing tasks. For instance, users take instant photos which are then used by the app in filling out forms.


A well-designed mobile app can quickly perform actions that take ages on mobile websites. Don’t forget that apps store their data locally on mobile devices and websites use web servers – that’s where the difference in data retrieval time comes from.

Apps can also store users’ preferences to help them be even more productive when using the app. As you can imagine, the swift working of a mobile app does wonders to the overall user experience.

These 5 reasons should make it clear why your business needs a mobile app – even if you’ve already got a mobile website in place. Have a look here to learn more about how to design a great mobile app for your business and book a free and confidential mobile app consultation with our experts to get answers for your questions.

Read more posts about:

6 common mistakes in app development process

Developing a mobile app can be pretty tricky, especially if you’ve got no experience navigating the treacherous waters of app development. To help you develop a fun app that supports your key business goals, here are 6 common mistakes made during the app development process and how to glide through them.

read article

Agile: a marketing buzzword or the Holy Grail of management?

What is agile? Why it is so popular nowadays? What are its pros and cons? Here are the answers for the most important agile-connected questions.

read article

5 Platforms That’ll Make You An App Analytics Hero

Check best platforms that can be used both by marketers and developers to keep the mobile app healthy, ideally without taking hours to implement.

read article