22 Jul 2016, Katarzyna Lorenc 22 Jul 2016, Katarzyna Lorenc Tips & Tricks 6 tools to boost your app’s online marketing 75 views Let’s get one thing clear – building a strong online presence isn’t something you can accomplish overnight. It takes time to create reputation for your brand, but it’s definitely worth the effort – a lot of consumers will find you and interact with you on the web. Online is where they’ll get to know you and learn to trust you. Here are 6 great tips to help you effectively boost your brand’s online presence and build a meaningful relationship with your audience. 1. CREATE A WEBSITE THAT OFFERS GREAT USER EXPERIENCE Start your app marketing with developing a solid platform to serve as the central point of your online presence – a company website. This is where users will come to learn more about you and your offer, contact you and interact with your content. Therefore, make sure that visitors instantly know what your business is about. Your website should provide a smooth user experience – offer users easy navigation, clear contact and about pages, as well as some type of call-to-action such as a subscription to your newsletter which is a great method for building your email list. Be sure to continuously improve and optimize your website – it’s smarter to launch a website as soon as possible because it allows you to learn what works for your audience. 2. DEVELOP A STRONG VOICE ON SOCIAL MEDIA An important part of your online presence happens on social media. Select networks where you know your target audience hangs out and join the online conversation. Share tips, interact with users and help them solve problems to build your authority in the sector. Be sure to post new content on a regular basis and respond to comments as quickly as possible. Being part of the conversation helps to increase the number of your followers and build a group of loyal customers who trust your expertise. 3. INVEST IN CONTENT MARKETING Nothing works for your online presence so good as consistent and engaging content marketing. By sharing different types of branded content, you’ll provide your target audience with a unique value that will help you to gain credibility and authority in your niche. Becoming recognized as an industry thought leader is a great boost to growth and online visibility. Use your social channels to share content created by other people and your own. Your followers will see that you’re not using social media to exclusively promote your brand and you’ll build stronger relationships with professionals in your niche. They might share your content to their networks as well, helping you to expand your reach. 4. GO MOBILE Google is pretty clear on that – if your website isn’t optimized for mobile, you risk being penalized in its search ranks. Therefore, make sure that your website provides a great experience to visitors using mobile devices like tablets and smartphones. 5. FOCUS ON SEO If you want your branding efforts to pay off, you need to be easy to find on the web. Ensure that Google ranks you at the top of search results for specific keywords by optimizing your website and all branded content published online. Revamping your presence for search engines is essential to boost the visibility of your brand. Stay on top of SEO and you’re bound to draw huge benefits from it. 6. CONSIDER PPC ADVERTISING Pay-per-click advertising is a fantastic method for driving traffic to your site and building the awareness of your brand. Try launching a campaign on Google Adwords or have a look at Facebook Ads for Business to get started and gain some initial traction. Your online presence is a crucial factor in generating new leads and boosting the engagement with your brand. Use these tips well, and you’re bound to build a strong community of followers that take your business to the next level. Are you curious how to promote your mobile app? Our expert ebook will help you to boost your app downloads! Check it out. Katarzyna Lorenc Marketing Specialist you might also like 14 Aug 2017, Izabela Majocha Tips & Tricks 5 simple tricks to find investors for your app using LinkedIn Tips & Tricks 14 Aug 2017, Izabela Majocha 5 simple tricks to find investors for your app using LinkedIn Are you going to find an investor for your app but don't know where to start? Give LinkedIn a try! 05 Sep 2016, Katarzyna Lorenc Tips & Tricks Why don’t people download your app and how to change it? Tips & Tricks 05 Sep 2016, Katarzyna Lorenc Why don’t people download your app and how to change it? Mobile application market seems to be the endless source of business opportunities. But the market isn't gentle for everybody. Why don’t people download YOUR app? Check out and get to know what to do to change its fate. 30 Jan 2017, Supratim Dam Project Management Unlock The Potential of Your App: Say Hello To Contextual Marketing Project Management 30 Jan 2017, Supratim Dam Unlock The Potential of Your App: Say Hello To Contextual Marketing With thousands of mobile apps floating on the app stores, Contextual Marketing is more relevant than ever. Check how to do it right!