How to develop a mobile app strategy in 5 steps

The adoption of mobile devices continues to grow on the global scale both in consumer and enterprise sphere. As BYOD strategies become increasingly popular, companies strive to provide their employees and customers with functional mobile applications that serve their needs.

To tap into the potential of mobile technologies you need first to develop a mobile app strategy that meets the needs of robust development and guarantees high adoption across the target audience. Here are 5 steps for developing a mobile app strategy that will help your company successfully establish a mobile presence and bring an amazing app to life.

1. DEFINE YOUR CRITICAL BUSINESS NEEDS

Your first step is to understand why your organization needs a mobile app and what type of business processes it will support. You’re building an app for the users, be it internal or external, so take them into account when identifying crucial business needs to which your app will respond.

Decide on the app model too. Will it enhance current technologies or will it replace them with a completely new model? Determine which business processes you want to enable with mobile and you’ll be able to define priorities around which to build your strategy.

2. IDENTIFY YOUR TARGET AUDIENCE

Who are the people you want to be using your app? The more experience they have with mobile technologies, the higher will be their expectations. Your mobile app needs to meet their needs and requirements – that’s what guarantees their support.

If you’re trying to please everyone with your app, you’ll inevitably fail. Research your target audience to learn what products, services, functionalities and features they would like to access on mobile. When designing for employees, identify which business issues could be solved by your mobile app.

3. ESTABLISH USER ACCESS

Once you know what type of app you’re building, it’s time to consider the issue of user access. Mobile devices run on different operating systems (OS) so you need to choose a platform that allows to implement your functionalities and is in line with the expectations of your target.

You surely remember the times when Blackberry and their OS was the corporate standard. But these days are long gone as iOS and Android rule the scene. Which systems and devices will your app support? This is a critical question you should ask yourself to choose the best resources and tools to execute your mobile strategy and build a fantastic app.

4. INVEST IN USER EXPERIENCE

Make sure that the user interface of your app is simple and intuitive. You don’t want to create an app cluttered with features, functionalities and pages. Involve UX designers in building an app which is clean, to the point and needs no manual.

Remember that users will be accessing your app on mobile devices so keep typing to the minimum and go for clicks or swipes as the basis of your navigation. Making your app user-friendly is the smartest strategy for ensuring a high adoption rate.

5. TEST YOUR APP AS SOON AS POSSIBLE

Many enterprises develop apps without even asking their target audiences whether they actually want or need it. This is a serious mistake that can cost your company a lot of time and resources lost on developing a product that doesn’t serve anyone’s needs.

Do your research before setting out to develop the app to learn what are the key requirements of your target. Prepare a prototype of your app and test it as soon as possible. It will help you analyze what’s working and what isn’t. You’ll be able to apply these insights in further development and avoid costly fundamental changes.

 

Take these 5 steps when developing your mobile app strategy to ensure that the finished product matches your business needs and supports your organization in reaching its critical objectives.

 

Have more questions? We will gladly help! Book a free and confidential 20 minutes app consultation and dispel your doubts.

Read more posts about:

Is MVP a good choice for my idea?

So your idea for new application is almost ready and you can’t wait till you see its icon on your smartphone and start making money on it. In the end, it’s been some time since it’s came to your mind… But hold on, time and budget needed to create your app has extended themselves with every new functionality that appeared down the road.

read article

6 tips for app beta testing

One of the most reliable methods for achieving app launch success is beta testing. Nothing can beat the kind of feedback you get from early adopters and testers and seeing how your app performs on secondary markets is a key to picking up on crucial problems and improving your app. Try our 6 great tips for beta testing.

read article

What a small business app should inlude?

Mobile applications are rapidly stepping into the world of small business. Entrepreneurs are starting to appreciate their marketing value but if they are not familiar with the mobile development industry, they often don’t know exactly what features their app should include. Here we present 5 great features a small business app may have.

read article