You can improve your online store with UX/UI Design tips. The crisis has not affected online stores that have recently grown. Nowadays, the online store is the basis. Our company improves UX designs for online stores and can also do it for your store. In the article, we give you some tips on how you can refresh your online store or create a store from the very beginning.
Your store can stand out from other with, quality of product display, easy registration, proper menu navigation, maybe even promotion with short ads or video. Your store deserves it to be at the highest level :)
What to do to attract as many customers to your store is one thing, but what to do to make them stay longer and what UX functionalities to introduce to make the store easy to use?
The best UX functionalities can easily encourage users to shop in your store. Starting from the method of registration in your store and ending with a clean and pleasing layout of the page.
Take a test on users of e-commerce store (preferably not the company employees, but the people from outside).
The test should be performed in a neutral place with a computer on which the user will be able to view the store's website.
A camera must be installed in the room during the test so that we can record every reaction of the user. Of course, if it is not possible to record a video, it will have to be enough for us to just use the voice recorder or even only note the observations.
Ask users to perform typical actions in the project.
This way we are able to identify user interface problems.
Click here for more information on how exactly such usability should be made.
To properly start working on every project, including the e-commerce ones, all team members should meet and discuss the most important issues. Developers, designers, PM analysts, etc.
The most important thing at the beginning is to determine if e-commerce store will be just for desktop or responsive (RWD). This will affect the grid and chosen solutions. Establishing a grid system is helpful in this.
The buttons should be visible to every user who uses your store. They can be users with various disabilities whether visual or motor. UX is on the transition page, available lights between letters and lines, appropriate shading and color contrast, which should be kept in the Web Content Accessibility Guidelines (WCAG) standard.
Web Content Accessibility Guidelines (WCAG) 2.1 defines how to make Web content more accessible to people with disabilities. Accessibility involves a wide range of disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Although these guidelines cover a wide range of issues, they are not able to address the needs of people with all types, degrees, and combinations of disability. These guidelines also make Web content more usable by older individuals with changing abilities due to aging and often improve usability for users in general.
While designing forms, we should focus on minimizing the number of inputs to fill in so that the user does not get nervous about entering unnecessary items. The fewer fields to fill, the faster and more efficiently the user will go through the registration and start using our site or application
The form field should maintain standards for android material design and for iOS.
Typography should be compatible with your branding, as well as the color and appearance of the logo. Fonts should be as visible and simple as possible, without thin serif fonts that are sometimes invisible to the user.
Type Scale is a visual font adjustment tool for UI designers in which fonts can be scaled. It lets you preview text using Google fonts and modify the weight and font family to scale to the size you need. The tool has a real-time preview of the text size in the right column that lets you see how the font will look on the screen.
It's best to add photos of products in low resolution so that the page can load quickly. Product photos should be taken in the studio in a special box for product photos and processed graphically on a white background. Well-lit products that look great are the foundation of any online store.
In UX Design research, it is also important to perform a re-analysis of online stores from competitors' stores and find functions that could be used in our online store - these functions can, of course, be presented to users and examine their response to a given them. The conclusions of the study can be presented as part of such a comparative audit.
In Audit, you can also add user surveys using analytical tools such as Hot Jar, Google Analytics, User Testing, etc.
The UX/UI designer, after collecting all the analysis and research, transfers them to the client and the user interface designer, who can already create new improved screenshots of the portal or e-commerce application.
If you're interested in e-commerce,
and you are thinking about improving your online store, or creating an online store or mobile application from the very beginning, these few items can be helpful!