What is the future of mobile? 5 predictions from industry insiders

As mobile technologies begin to dominate over desktop digital media, it’s becoming clear that mobile will become the platform of the future. That’s why you should keep a close eye on trends and predictions to tap into the potential of mobile for your business. Here are 5 predictions from industry insiders about the near future of mobile.

1. MOBILE SECURITY

Today mobile devices store lots of personal information and hence they have become targets for criminals who are after personal data and identity.

YiannisGiokas

“Solutions that offer the highest security require significant reductions in scope and flexibility that ultimately affect user experience”.

Yiannis Giokas

Combined with a lack of end-to-end solutions for mobile, this threat will render mobile security a central focus of the industry in upcoming years.

2. PROBLEM OF AD BLOCKING SOLVED

The rise of ad blocking presents a serious challenge to publishers. The director of strategy at Isobar, Tim Dunn, believes that one of the four ways in which the industry will respond to this problem is by investing in mobile apps.

Tim Dunn

“Within apps the publisher can control the entire experience and display networks will still be able to work there.”

Tim Dunn

3. VIRTUAL REALITY

2016 is the year of Virtual Reality (VR). If the hype around Pokémon Go taught us one thing, it’s this: augmented or virtual reality is going to affect the mobile market. Mobile phones can act as small windows into augmented reality but with computerized glasses the technology is bound to boom and become functional in ways which are very hard to predict at the moment.

In a recent feature for Mobiletoday.co.uk Zak Garner-Purkis noted that VR has closer ties to mobile devices than wearable technologies.

Zak Garner-Purkis

“For example, Samsung’s Gear VR allows the user to turn their phone into a virtual reality device. The only feature on its Gear S2 smartwatch that is not already present in the phone is the heart rate monitor.”

Zac Garner-Purkis

4. RISE OF VOICE SEARCH

In short, more users than ever will utilize voice recognition technologies. Google’s Gary Illyes, recently revealed that the number of voice searches on the platform doubled between 2014 and 2015.

Gary Illyes

“We get, I think, 30 times as many actions queries by voice as by typing.”
Gary Illyes

This trend is confirmed by Amit Singhal who recently retired from his position as the Head of Search Quality at Google. In a recent interview he talked about how he spent a year living primarily on mobile phones. After his experiment swiping and voice-search dominated over letter-typing he noted:

Amit Singhal

“I realized… that on mobile devices, that I wanted to act more.”
Amit Singhal

5. GROWTH OF MOBILE APPS

Apps have been with us for a while now, but their significance on the mobile market is only predicted to grow. According to ComScore’s September 2015 Mobile App Report, in 2015 the mobile app market grew by 90% within two year’s time.

Companies are likely to focus on bringing users back to their apps, but also expand their overall mobile strategy. Andrew Lipman argued that mobile apps and mobile web share basic content and capabilities – and so should be viewed as complementary.

“Importantly, if we put the two pieces together, what we get is a combined mobile offering whose value proposition significantly exceeds either one on their own,” he said.
Andrew Lipman

 

Knowing what the future holds for the mobile segment is key to making the most from this incredibly dynamic cluster of technologies. If you’re considering to expand your business presence to mobile, it’s clear that you picked the best time.

 

Do you already have an app idea and look for a mobile app developer? Book a free and confidential 20 minute mobile app consultation with Ready4S and tell us how we can help change your great idea into reality.

 

Pictures from LinkedIn

Read more posts about:

How mobile apps changed the way we do sports

One way in which mobile apps have invaded our daily lives is physical activity. Many people fail to find motivation for sports unless they’re reminded to have their morning jog by apps like Endomondo. Here are 4 critical ways in which mobile apps radically changed how we do sports.

read article

How mobile apps can help children at school

Today mobile devices are used more often than desktop computers and even small children learn quickly how to operate a tablet or a smartphone. That’s why it is important to show them as soon as possible that mobile apps are not only games but also a valuable software which can help them in their education. In this post we show how mobile applications can help children at school.

read article

7 most reliable new technology researchers you should follow

How to make sense of the ever-changing mobile application industry? Follow these 7 new tech researchers and influencers and keep up with the latest developments in this dynamic and exciting sector.

read article