26 Sep 2016, Katarzyna Lorenc 26 Sep 2016, Katarzyna Lorenc Tips & Tricks Why is a mobile app the best solution for your online store? 41 views According to eMarketer, US retail m-commerce sales will reach a smashing $123.13 billion in 2016. This is almost 40% more than in 2015 and more than double the amount from 2014. The growing consumer adoption of smartphones prompts retailers to provide visitors with mobile shopping options. If you’re running a traditional or an online store, here are 5 good reasons why you should consider participating in the exploding m-commerce market. 1. BETTER CUSTOMER RETAIL EXPERIENCE Synchronizing a mobile app with your brick-and-mortar stores is bound to increase your sales and boost consumer loyalty. How? Once you connect your in-store inventory to your mobile platform, customers will be able to learn more about your products and make a purchase without having to switch to another device. Smooth and streamlined user experience is relatively easy to create on mobile. Mobile apps have simple interfaces that force brands to focus on the essentials. Add stunning visuals and encourage more users to try your app by offering discounts to those who make referrals via your app or share it to their social networks and your app is sure to improve your customers retail experience. 2. MORE OPPORTUNITIES FOR CROSS-CHANNEL MARKETING A great mobile strategy helps to grow a business to become larger than the sum of its parts. You obviously want people to buy your products inside the m-commerce app, but also to visit your stores. Both goals can be achieved by reaching out to your customers and reminding them about their in-app wish lists or shopping carts. Cross-channel promotion is also a great opportunity here. You can bring consumers to your brick-and-mortar store by offering coupons for checking in via the app inside your store. Personalize shopping experience and you’ll be on your way to scoring some real results. 3. MOBILE RETARGETING WORKS WONDERS According to Google, 90% of people use more than one device to accomplish one task. Tap into the potential of mobile by targeting your marketing to follow customers across devices. For instance, offer a series of ads that will lead consumers down the funnel to land on your mobile-optimized website where they can further engage with your brand. Mobile has high click-through rates and as long as you are paying for your ads per click, not impression, you will make the most from your mobile presence. 4. MOBILE PAYMENT SOLUTIONS ARE SIMPLER Mobile payment solutions are simple and convenient for the user. In a few simple taps they can buy a product and pay for it without having to fill in long passwords and money transfer details. They’re also the single most effective remedy to abandoned shopping carts. But remember: don’t ask consumers to enter a lot of numerical information. Instead, rely on integration with social networks and choose payment options you know your customers are using. Don’t overdo though. There’s no point in adding a new payment option nobody will every benefit from. 5. MORE DATA = MORE INSIGHTS ABOUT YOUR CUSTOMERS By capturing user behavior data from mobile, you’ll get tons of information to mine and help you better understand what people search for, how long they browse your product pages and when they like shopping on their mobile devices. A mobile app is an excellent source of such data – in fact, it provides you with much more sophisticated information sets than traditional sources. What’s the point of measuring only a chunk of customers making online purchases, when you can integrate analytics for all your platforms to have a complete picture? Once you know what your customers are doing, you’ll be able to improve their experience, driving more sales and boosting your reputation as a stellar retailer. With most of retail traffic coming from mobile devices these days, it would be a real shame not to extend your presence to mobile with a smart mobile shopping app. Already convinced that your business needs a mobile application? Fill in this form to get a free quote for your app idea. Background picture designed by Freepik Katarzyna Lorenc Marketing Specialist you might also like 03 Jul 2017, Izabela Majocha Tips & Tricks 5 proven ways to acquire the most valuable users for your app Tips & Tricks 03 Jul 2017, Izabela Majocha 5 proven ways to acquire the most valuable users for your app Although getting as many downloads as possible seems to be the main goal for every app owner, in fact, it is better to acquire only selected users. 21 Nov 2016, Katarzyna Krasa Tips & Tricks How to make money with in-app purchases? Tips & Tricks 21 Nov 2016, Katarzyna Krasa How to make money with in-app purchases? Are you considering in-app purchase monetization strategy for your app? These 5 tips are unavoidable source of knowledge which will help you boost your revenue from in-app purchases and deliver a fantastic experience to the users of your app. 01 Aug 2016, Michał Kowalski Tips & Tricks 6 smart strategies to acquire and keep app users Tips & Tricks 01 Aug 2016, Michał Kowalski 6 smart strategies to acquire and keep app users How to attract new clients to your business offer and convert the leads into new customers? As every business is different, there is no clear answer. However, some universal laws do exist. Here we present 6 great tips for closing more deals with new clients.